Facebook Ad Account Restricted: Account Quality and Review Checklist
Quick Answer
A Meta advertising restriction can affect an ad account, person, Page, or Business Portfolio. Open Account Quality or the review action shown in Business Support Home, record the exact affected asset and restriction wording, preserve IDs and screenshots, secure people and partners, and audit the relevant ads, destinations, business information, billing, and connected assets. Correct the stated issue before requesting review. Do not create replacement assets to evade enforcement, and do not promise a review deadline or reinstatement.
Why This Happens
Severe or repeated advertising-policy violations
Meta says restrictions may be placed on advertisers that severely or repeatedly violate its policies. Review the exact ads, destinations, products, Pages, and accounts tied to the notice rather than assuming the restriction is a random trust-score event.
Attempted review or enforcement evasion
Meta lists evading or attempting to evade its review process and enforcement actions as a restriction signal. Creating replacement ad accounts, profiles, Pages, or businesses during an unresolved restriction can make the case broader.
Inauthentic, shared, or compromised user access
Meta identifies inauthentic users as a restriction concern, and compromised administrators can create unauthorized ads or asset changes. Audit every person, partner, session, app, and permission before asking Meta to restore advertising access.
Connected business assets with abusive history
Meta may consider connections between business assets. A person, Page, ad account, payment method, domain, dataset, app, or partner relationship can expand the review beyond the ad account first noticed by the team.
Billing, identity, or verification inconsistency
The displayed notice may involve payment activity, business identity, requested documents, or another integrity check. Use current legal information and the exact process Meta shows instead of assuming verification alone will remove a policy restriction.
Step-by-Step Review
Identify the exact affected asset
Open Account Quality and Business Support Home directly. Record whether the restriction applies to the ad account, person, Page, Business Portfolio, or another asset. Save the asset name and ID, exact wording, date, available review action, and case ID before making changes.
Preserve the incident record
Capture screenshots, affected campaigns and ads, landing-page URLs, recent account changes, billing events, administrators, partner businesses, verification requests, and support messages. Store everything in one timeline so later changes do not erase the facts.
Secure people, partners, and integrations
Require two-factor authentication, remove unknown or former users, review active sessions, inspect partner businesses, revoke unexplained apps, and verify Page, Instagram, dataset, catalog, domain, and payment access. Use named platform permissions instead of shared personal logins.
Audit the issue Meta actually cited
Review the relevant ads, creative, targeting, landing pages, business information, products, billing, and connected assets against Meta's current standards and the exact notice. Do not delete evidence indiscriminately or change unrelated assets merely to look active.
Correct the underlying problem
Pause or remove non-compliant ads, fix misleading or broken destinations, resolve legitimate billing failures, update truthful business information, complete only the verification Meta requests, and remove unauthorized access. Keep a list of every correction and its date.
Submit one factual review request
Use the review button or support action Meta displays for the affected asset. State what was restricted, what your audit found, what changed, and which evidence supports the request. Avoid generic declarations, emotional language, or guarantees about future enforcement.
Track the official status without duplicating the case
Record the submission, attachments, case ID, status, email responses, and any request for additional information. Avoid opening multiple overlapping cases unless Meta directs you to do so. Plan operations without assuming a specific review or restoration date.
Review Request Template
Copy this template and fill in the bracketed sections with your specific information. Customize it — don't send it as-is.
Subject: Request for Review — Meta Advertising Asset [ASSET ID] Affected asset type: [AD ACCOUNT / PERSON / PAGE / BUSINESS PORTFOLIO] Affected asset name and ID: [NAME / ID] Date restriction was observed: [DATE] Restriction wording shown by Meta: [EXACT WORDING] Existing case ID: [CASE ID OR NONE] What we reviewed: - [ADS, CAMPAIGNS, DESTINATIONS, BUSINESS INFORMATION] - [USERS, PARTNERS, BILLING, VERIFICATION, CONNECTED ASSETS] What we found: [FACTUAL ROOT CAUSE OR CLEAR STATEMENT OF WHY THE NOTICE MAY BE INCORRECT] Corrective actions completed: 1. [SPECIFIC ACTION AND DATE] 2. [SPECIFIC ACTION AND DATE] 3. [SECURITY, BILLING, VERIFICATION, OR ASSET ACTION] Evidence available: - [SCREENSHOT, BUSINESS RECORD, BILLING RECORD, OR UPDATED URL] - [ADDITIONAL RELEVANT EVIDENCE] We understand that Meta controls the review decision. Please review the corrected asset and let us know whether additional specific evidence is required. [NAME] [TITLE] [LEGAL BUSINESS NAME] [CONTACT EMAIL]
Before the Next Submission
- check_box_outline_blankUse named users and partner access instead of shared Facebook credentials
- check_box_outline_blankRequire two-factor authentication for every administrator
- check_box_outline_blankKeep at least one trusted client-side administrator with appropriate control
- check_box_outline_blankRemove former staff, unknown partners, unused apps, and unexplained sessions promptly
- check_box_outline_blankRecord ownership of the Business Portfolio, ad account, Page, Instagram, dataset, domain, and catalog
- check_box_outline_blankKeep legal business, website, contact, domain, and billing information consistent
- check_box_outline_blankReview ads and landing pages against current Meta Advertising Standards before launch
- check_box_outline_blankPreserve asset IDs, notices, case IDs, billing records, and corrective actions in one incident log
- check_box_outline_blankDo not create replacement assets to bypass an active restriction
- check_box_outline_blankTreat unsolicited support messages and recovery links as phishing risks
Review Timing
Meta does not provide one dependable review duration for every advertising restriction. Timing depends on the affected asset, verification, evidence, security, billing, connected assets, case complexity, and support availability. Track the official case status and communicate uncertainty rather than promising a restoration date.
Next Steps
Fixing this resolves the immediate problem. It does not change the setup that produced it. These cover the Meta account structure, permissions, and review exposure underneath.
Meta restriction evidence
Identify the affected asset before requesting review
A restriction may apply to an ad account, person, Page, or Business Portfolio. Use the wording and asset ID shown by Meta, secure people and partner access, correct the stated issue, and follow the displayed review action.
Official platform sources
- Meta advertising review and restrictionsMeta's listed restriction signals and the official Business Support Home review route.
- Meta Account QualityView affected advertising assets, restriction details, and available review actions.
- Meta ad account rolesAudit who can administer, advertise, view reports, edit billing, or manage permissions.
- Meta phishing and account security guidanceUse Business Support Home directly and avoid links in unsolicited support messages.
Scaling past $50k/mo?
AdsInfra coordinates agency ad-account access, billing, permissions, and restriction-response workflows for high-spend teams across Meta, TikTok, and Google.
- check_circleCoordinated account access and billing workflows
- check_circleHuman-led restriction review and escalation
- check_circlePlatform-specific onboarding and compliance checks